Outbound Campaign - Campaign Results

The reports show how outbound call campaigns have succeeded. There are 3 reports: annual, monthly, and daily. The reports have a similar structure and data content. Only the reported time intervals are different. The reports are based on the data in the cube CubCSSContacts.

Table 1. Filters
Filter Parameter	Description
Year/Month/Day	Choose one of the years/months/days available in the time dimension. The default value is defined by the day previous to the current day.
Campaign	Choose the campaign. Note: There is no default value. The report is not shown until a campaign has been selected.
Group	Choose the group whose information you are interested in. The default value is All.

The reports include reporting data for the following items:

Table 2. Report Column Descriptions
Column Type	Column	Description
Show Details	When a + sign is displayed in front of the title, the columns marked below with + are hidden. To display the hidden columns, click the + sign. When a – sign is displayed in front of the title, the columns marked below with + are displayed. To hide the columns, click the – sign.
Grouping data	Time unit	Time unit for limiting reporting data
	Campaign Name	Displayed campaign name, defined in System Configurator as one of the campaign attributes
	Customers (Total)	Number of customers
Campaign Handling Summary	Total Handled Customers	Number of handled customers in reported time
	Total Handled (Cum.)	Number of handled customers cumulated until reported time
	Handled %	Percentage of total handled customers of total customer number
	Not Handled Customers	Number of not handled customer Calculated with formula: Total customers – Total Handled Customers
	Not Handled %	Percentage of not handled customers
+Campaign Details	+Number of Allocated Customers	Number of customers that are allocated for the specified agent
	+Dialled Calls	Number of campaign calls the agent has made Calculated with formula: Handled – (Skipped + Rejected)
	+Answered Calls	Number of handled calls
	+Number of Refusals	Number of dialed calls with customer result Refusal
	+Max Retry Reached	Number of calls where the maximum number of redials has been reached (customer result MAXCALLS)
	+Rejected	Number of calls agents have rejected during the campaign
	+Wrong numbers	Number of calls with the call result Wrong Number
	+Handled: Other Reason	Number of handled customers that are not classified with any specified reason
Campaign Results Summary.	Successful Calls	Number of calls with the call result Successful.
	Order Value	Total value of orders received in the campaign.
	Campaign Gain % of All Customers	Percentage of successful calls of total number of customers. Calculated with formula: 100%* Successful Calls / Total Customers.
	Campaign Gain % of Reached Customers	Percentage of successful calls of Right Customer Reached. Calculated with formula: 100% * Successful Calls / Right Customer Reached.